After learning more about the clients and their style during several virtual meetings and virtual tours of their locations, I understood their desire for a clean e-commerce site that showcased their locations and products and allowed customers to easily purchase products and register for cooking classes.
Store owners and chefs at a Whittingham event
Understanding the user
I gained an understanding of the client, their asks, and their desires during several virtual interviews and a virtual tour of their locations.
Designing the logo
I had to figure out how to convey both components of the business (the shop and the kitchen studio) in a single logo.
The client preferred a logo made up of only letters–no graphical elements. Here are some of the designs I presented to the client:
wireframing the site
The client wanted a site designed mainly around photos and images–both ones they provided and ones I curated. Here is a proposed layout.
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Determining typography and colors
I presented these typography and color palette choices.
Whittingham was one of the first site I designed, so I learned a lot about both website design and customer service. I was able to continue working on my communication skills in meetings with the clients.
I learned valuable lessons about prioritizing the client’s needs and how to have successful meetings with clients through the mentorship of my boss.
I watched YouTube videos to figure out how to navigate Woo-Commerce, the plug-in I used for building the e-commerce portion of the site. By the time I finished, I felt like a Woo-Commerce pro and was later able to efficiently build many other e-commerce sites.