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Whittingham

An e-commerce website for a brick-n-mortar shop and kitchen studio in Fredericksburg, Virginia. 

the asks

  • Design and build an easy-to-navigate and use e-commerce website for a brick-n-mortar shop and kitchen studio in historic Fredericksburg, Virginia 
  • Ensure users can easily order products and easily register for classes 
  • Showcase the locations, products, and chefs using provided photos 
  • Design a clean, sophisticated logo that represents both components of the business: the shop and the kitchen studio
  • Reflect the company’s clean, sophisticated style

my roles

Designer and front-end developer for Rambletype

team

Overseer: Chris Muldrow, Rambletype CEO

understanding the user

After learning more about the clients and their style during several virtual meetings and virtual tours of their locations, I understood their desire for a clean e-commerce site that showcased their locations and products and allowed customers to easily purchase products and register for cooking classes.

I gained an understanding of the client, their asks, and their desires during several virtual interviews and a virtual tour of their locations.

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

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Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

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determining color & typography

I presented these typography and color palette choices.

designing the logo

I had to figure out how to convey both components of the business (the shop and the kitchen studio) in a single logo.

The client preferred a logo made up of only letters–no graphical elements. Here are some of the designs I presented to the client:

lessons learned

1) Whittingham was one of the first site I designed, so I learned a lot about both website design and customer service. I was able to continue working on my communication skills in meetings with the clients.

 2) I learned valuable lessons about prioritizing the client’s needs and how to have successful meetings with clients through the mentorship of my boss.

 3) I watched YouTube videos to figure out how to navigate Woo-Commerce, the plug-in I used for building the e-commerce portion of the site. By the time I finished, I felt like a Woo-Commerce pro and was later able to efficiently build many other e-commerce sites.

final site

see it live

Like what you see?

Hey there! You’ve made it to the bottom of the page. Want to learn more about me or what I’m working on? Click the links on the right.

Alternatively, here’s my resume.

I’m open to new opportunities and would love to hear from you.

samprice0618@gmail.com